![]() ![]() “Given the economic climate, a lot of brands are looking for ways to drive revenue outside of performance marketing,” says Cameron Faist, VP of growth at Aura Bora. The marketing team decided to scrap business as usual and forge a new path. In the off-season, the brand historically ran paid digital ads.īut as 2022 wound down and recession forecasts swirled, paid acquisition in winter seemed risky and expensive. Like many players in the seltzer space, Aura Bora brings in most of its revenue between Memorial Day and Labor Day. Learn how Aura Bora bet on owned channels and exceeded revenue forecasts by 25% Challenge It’s fitting the brand’s motto is “drink weird water,” because their water is weirdly tasty, natural, and eco-friendly to boot: Every year, Aura Bora donates 1% of revenue to conservation non-profits. Their water contains no sugar or calories and unlike other sparkling water brands, Aura Bora skips citric acid, to prevent headaches and a bitter aftertaste. YoY growth in YTD Klaviyo revenue in March 2023Īura Bora makes sparkling water from herbs, fruits and flowers, creating unique flavors like lime cardamom and cactus rose. Would I drink it/ buy it again? Absolutely, yes.Of DTC revenue from Klaviyo in Q4 2022 and Q1 2023 ![]() Basil and berries is a combo I’ve had in other foods before, so I already knew that it worked.
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